Your information cloud: in your pocket.TM
Life in the “information age” often involves having too much information to be able to use it effectively. Capturing, filtering, organizing, utilizing and sharing information requires so much effort that there is no time left to derive value from that information. Most of today’s technology exacerbates this problem because the ability to capture information has outpaced the ability to organize it. The result is the complete loss of the capacity to make timely, well-informed decisions. Quality of life — which should be enhanced through access to information — often suffers as people find themselves adrift in a sea of data.
From our assessment of the way people deal with the information at work, home, and play, we have observed that current technologies force them to store their information in single, discreet categories – a way which conflicts with how they think about that information. We believe in providing unified solutions that are simple to use, always available, and more naturally support the way people think about the information in their lives. This enables them to unleash their creativity, derive better results from their information, and give them back time that they currently lose every day.
Our Roadmap gives additional insight into how we plan to move out products forward.