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Even Rock Stars Need to Get Organized

Today, I wanted to share my thoughts about great music, get­ting orga­nized, and our amaz­ing city of Austin, TX. For our read­ers who don’t know, LightAr­row is based in Austin, TX, which accord­ing to ABC News, “has qui­etly grown into a city that attracts — and pro­duces — some of the most inno­v­a­tive com­pa­nies in the coun­try,” in its arti­cle “Which City Will Be Sil­i­con Val­ley 2.0.”

Austin is the home of great tech­nol­ogy com­pa­nies, such as Dell, Freescale, and Tivoli (which was bought by IBM in 1996). Austin is also becom­ing known for inno­va­tion in clean energy. Our city is con­sid­ered the Live Music Cap­i­tal of the World and the home of the famous Austin City Lim­its (ACL) music fes­ti­val, which is in full swing this week­end (Octo­ber 12 — 14). Many inde­pen­dent artists per­form and live in Austin, TX, and Austin attracts world-renowned tal­ent as you can see by the ACL 2012 lineup.

With Austin’s roots very deeply ingrained in global music cul­ture, we wel­comed the oppor­tu­nity to spon­sor the tal­ented, inde­pen­dent musi­cal artist, Terra Naomi. Terra is an alter­na­tive, rock, and pop artist, who achieved remark­able suc­cess in YouTube’s his­tory, cre­at­ing a global Inter­net hit with “Say It’s Pos­si­ble.” She has toured and per­formed with The Fray, Martha Wain­wright, Tyler Hilton, Sara Bareilles, Corinne Bai­ley Rae, and Natasha Bed­ing­field. In 2007, she was per­son­ally invited by Al Gore to per­form her hit at Wem­bly Sta­dium in London.

Terra has just started her 2012 Fall Euro­pean Tour, which will hit six dif­fer­ent coun­tries, with more than 30 con­certs in the­aters and clubs all over Europe. With a 30-date, 7-country tour, orga­ni­za­tion is para­mount to the tour success.


We’re proud that the Life­Topix app will be help­ing Terra and her team man­age their tour-related activ­i­ties, such as tour books, doc­u­ments, mp3s, album art, cal­en­dars, account­ing, shop­ping, reminders, appoint­ments, and con­tacts. We’re also extremely pleased to be sup­port­ing the tour goals of eco-sustainability by reduc­ing the use of paper resources. You can fol­low Terra’s jour­ney by read­ing her blog.

And for those per­form­ing at and attend­ing the ACL fes­ti­val this week­end, have a suc­cess­ful, fun, and safe week­end! Rock on!

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