Even Rock Stars Need to Get Organized

Today, I wanted to share my thoughts about great music, getting organized, and our amazing city of Austin, TX. For our readers who don’t know, LightArrow is based in Austin, TX, which according to ABC News, “has quietly grown into a city that attracts — and produces — some of the most innovative companies in the country,” in its article “Which City Will Be Silicon Valley 2.0.”

Austin is the home of great technology companies, such as Dell, Freescale, and Tivoli (which was bought by IBM in 1996). Austin is also becoming known for innovation in clean energy. Our city is considered the Live Music Capital of the World and the home of the famous Austin City Limits (ACL) music festival, which is in full swing this weekend (October 12 – 14). Many independent artists perform and live in Austin, TX, and Austin attracts world-renowned talent as you can see by the ACL 2012 lineup.

With Austin’s roots very deeply ingrained in global music culture, we welcomed the opportunity to sponsor the talented, independent musical artist, Terra Naomi. Terra is an alternative, rock, and pop artist, who achieved remark­able suc­cess in YouTube’s his­tory, cre­at­ing a global Inter­net hit with “Say It’s Pos­si­ble.” She has toured and per­formed with The Fray, Martha Wain­wright, Tyler Hilton, Sara Bareilles, Corinne Bai­ley Rae, and Natasha Bedingfield. In 2007, she was personally invited by Al Gore to perform her hit at Wembly Stadium in London.

Terra has just started her 2012 Fall Euro­pean Tour, which will hit six dif­fer­ent coun­tries, with more than 30 con­certs in the­aters and clubs all over Europe. With a 30-date, 7-country tour, organization is paramount to the tour success.


We’re proud that the LifeTopix app will be helping Terra and her team manage their tour-related activities, such as tour books, documents, mp3s, album art, calendars, accounting, shopping, reminders, appointments, and contacts. We’re also extremely pleased to be supporting the tour goals of eco-sustainability by reducing the use of paper resources. You can follow Terra’s journey by reading her blog.

And for those performing at and attending the ACL festival this weekend, have a successful, fun, and safe weekend! Rock on!

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