Save Your Small Business Money With These Marketing Tips
Guest post from small business owner, Doug Cunnington who writes at Business Credit Workshop. He’s passionate about helping people make smart decisions on the path to get business credit.
Do you want to market your small business, but need to keep to a budget and save money to stay as fiscally healthy as possible for your employees? Not to fear.
As a small business owner, there are several things you can do to market your small business on a budget. I have compiled a few tips for you, along with some helpful websites, that will give you a great perspective on exactly how you can do this. Read on, and relax. Know that there are always ways to creatively market without having to impede your ultra-important cashflow.
Increase Employee Productivity to Save Money and Stay on Budget
Culture matters when it comes to customer service. Follow some simple rules to increase employee productivity and create a happy office environment. To start this process, you need to get a baseline for employee productivity. For example, how are you going to measure output? Make sure to set a standard and then clearly communicate the standard and baseline to your employees, letting them know it could be a new part of their employee reviews.
Next, once you have that baseline and some numbers and standards of measurement for employee quality analysis, begin to apply those numbers and standards as you monitor your employees. Take notes using the new standards at least on a daily basis, especially if you need to note something amazing, or something below average. Keep them organized by employee, as this will help later with employee reviews.
How does any of this actually help with marketing? Having better employees, in the long run, will create better customer service experiences. Better customer service typically results in good social media reviews and effective word of mouth advertising.
Build an Email List to Save Money and Stay on Budget
One item that can help you greatly with online marketing is an email list. Email lists give you the chance to reach out anytime to possible clients that show they may wish to purchase your goods or services. By reaching out to them via email, you can reach them directly and people actually read their emails.
While I won’t get into all of the details of how to build a list, you can check out this article to see an example of building an email list using Facebook Ads.
Focus on a Blog and Web Content to Save Money and Stay on Budget
Next, focus on social media, but do not make it your only focus. Limit your time advertising on social media to only what you really need to do. Replace that time with the use of a blog and web content that focuses on keywords.
Many businesses have found they did not get the results expected spending all of their advertising time on social media. For some, social media is just not a predominantly successful marketing strategy. This does not mean that you should totally forgo it. Reason being, it is a cultural standard and a staple for most companies to have a Facebook page, and some people still will want to follow your business for updates. Do not deny them of that opportunity or customers could be lost. However, make the shift towards creating a good blog with strong content on your website.
Be Supportive: Give Respect to Get Respect to Save Money and Stay on Budget
Make sure that your company culture stays both friendly and compassionate, providing a supportive environment for all. For instance, if you notice an employee slipping or you mark something below average, talk to the employee in a caring way. Ask if something is wrong, and if everything is okay in general. If you have something negative to say, say it with concern and compassion. If an employee feels that his or her boss cares, he or she is much more likely to pull through the difficult period, and not take things out on customers or other employees.
Do what you can to keep your employees as happy as possible, and pay as well as you possibly can. All of these factors help to create employees that are loyal, and loyal employees are far more productive. The happier your employees are, the better they will treat your customers. The better your customer service, the better your word of mouth advertising and possible social media reviews.
So for marketing, the bottom line is that Emails are important; blogs and web content are necessary; social media should be used, but sparingly; and happy employees make for good customer service and word of mouth advertising (which nowadays includes social media reviews). All of these concepts can be accomplished relatively inexpensively, and can increase your small businesses’ marketing power exponentially.
Please let us know in the comments below if you have any questions or comments.
Doug Cunnington is a small business owner and writes at Business Credit Workshop. He’s passionate about helping people make smart decisions on the path to get business credit.
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