8 Ways to Rev Up Your Freelance Business Before the Holidays


As we move into December with the holidays quickly approaching, your freelance work can slow down because many businesses go into vacation mode. If your workload is lighter than usual, we have a few tips for picking up new year-end business or revving up your freelance business in 2016.

1. Take Advantage of Holiday Promotions that Businesses Offer

Before and during the holidays, many B2C companies and some B2B companies are running online holiday promotions to increase revenue before the year ends. Whether you’re an IT professional, writer or in design/multimedia, you’ll find that many of your clients need extra help during this time to get their promotions online. Assuming you have a clientele list, contact existing and past clients and prospects to inquire whether they are in need of support during the holiday season.

2. It’s Winter – Time to Cold Call

The holiday season is a great time to cold call potential clients to which you can offer services. Making personal phone calls and creating individual email messages that address pain points that these potential clients might have is a good way to get your foot in the door. If they aren’t in need of your services during the month of December, they’ll likely be interested when the new year begins and their 2016 budgets are approved.

3. Perform Website Housekeeping

If you’re finding that your workload is a little light during the holiday season, take advantage of this time to improve your website. When you’re a freelancer and you generate clients from your website, you need to ensure it is optimized for search and conversions and that it also presents a favorable first impression.

Write down your objectives and ensure your website accurately reflects your goals. Highlight and showcase your latest and best work. If your website is out of date and looking a bit tired, don’t be afraid to update the theme. Ensure you utilize a responsive theme – meaning it adapts to mobile devices and functions great on any device. If you want to learn about new trends in web design, check out this great article from Search Engine Watch, “12 Good, Bad and Ugly Web Design Trends for 2016.”

4. Keep in Touch with Freelance Clients Via Holiday Cards

The holiday season is a perfect time to thank your freelance clients for their business during the year. Take a look at the clients in your Contacts App or database and create custom greeting cards that thank them for their support during the year. During the holiday season, many of us are bombarded with email promotions and we tend to tune them out. A snail mail greeting card can make you stand out in a crowd.

Consider including your brand, logo and contact information (in a tasteful way) on your greeting card to help your clients and prospects keep you on top of mind. Moreover, ensure that you write a personal message on each card. Cards Direct, TinyPrints and VistaPrint provide customizable greeting cards that you can utilize for this purpose.

5. Enhance Your Social Media Presence

Social media is a fantastic way to help freelancers drum up new business. If you’re already using social media such as Facebook, LinkedIn, Instagram and Twitter, you know that it takes a significant amount of time to post new content each day. The slower holiday season is a perfect time to focus on your social media posts and interactions to highlight your best work, present yourself as a knowledgeable expert and to reconnect with clients and build prospects.

For example, if you’re a writer, highlight any articles or web copy that you created during the year on your social media channels. If you’re looking for holiday work, emphasize your holiday promotional materials. In addition, if you’re a graphic designer, social media is a great avenue for showing off your best visual content, especially if it’s holiday themed. Of course, it’s important to ensure any sharing is cleared with your clients.

6. Showcase Your Best and Newest Work Using Your Online Portfolio

If you’re in a creative field and you haven’t already done so, utilize this time to update, showcase and highlight your work with an online portfolio. Many companies use these sites to recruit their freelance and contract resources. Moreover, if you already have an online portfolio, the holiday season is a great time to update it with your best and latest work.

If online portfolio sites are new to you, check out the following websites:

  • Coroflot: Launched in 1997, Coroflot hosts over 2 million images and over 150,000 new projects are published each month.
  • Dribbble: Launched in 2009, Dribbble is described as a “show and tell” for designers. Illustrators, graphic designers and other creative professionals share small screenshots that show their work.
  • Behance Network: Launched in 2006, Behance is a growing business unit of Adobe based in New York City. It allows you to create a portfolio that’s connected so you can update work in one place and easily broadcast it.
  • CarbonMade: Launched in 2005, CarbonMade showcases more than 950,000 portfolios for illustrators, copywriters, fashion designers, stylists and others.

7. Network, Network, Network

When you’re a freelancer, it’s very important to network with friends, family, colleagues and other connections especially if you’re a social person – not just to gain clients, but for your happiness and well-being. The holiday season is an ideal time to reconnect with those you know over lunch, happy hours, parties or other social outlets. Keep in mind that referrals are super important for growing your freelance business. Utilize the holiday season to reconnect with past clients, ex-coworkers and friends. Explain to people in your network what you do, how you help businesses succeed or about the products that you sell.

8. Gain Recommendations and Testimonials

If you have some downtime during the holiday season, consider obtaining recommendations or testimonials from current or past clients and posting them on your website, social media accounts and online portfolio. Testimonials are equally as important as having an exceptional portfolio. Many freelancers obtain new clients from the endorsements of their current or past clients. This is why testimonials are of upmost importance when building a successful freelancing career.

An easy way to obtain recommendations is to utilize the LinkedIn “Request a Recommendation” tool. Alternatively, you can email clients or contact them via social media to request testimonials. There are also software solutions to help. Capture video testimonials with Bravo or use a product such as Boast to collect, organize and manage testimonials.

Your Turn

As a freelancer, what will you be doing to increase your success during the holiday season? Please comment and let us know.

Multitasking the Sane Way – 10 Tips to be a More Productive Entrepreneur

Multitasking the Sane Way

Whether you’re a full-time entrepreneur or you’re starting a new business on the side, you typically find yourself filling multiple roles and juggling a variety of tasks. On Monday, you’re the CFO; on Tuesday, you’re the CMO; and on Wednesday, you’re the VP of Engineering. Does this sound familiar?

In spite of the many research studies that indicate multitasking worsens most people’s ability to get things done, you still find that it’s a necessity in your busy line of work.

Become a “Super Task Manager”

Have you heard the term “Supertaskers?” According to research published by Jason M. Watson and David L. Strayer from the University of Utah, only 2.5% of the population are effective multitaskers. Performance of tasks performed simultaneously is degraded for the majority of people.

I know many of the entrepreneurs who are reading this are thinking – yep, I’m a supertasker! If you think so, here’s a test from David Strayer that enables you to confirm your theory.

Multitasking is inevitable at times, so how do you survive in our multithreaded world? For the majority of the population, we recommend you become a “Super Task Manager,” rather than a multi-tasker. This doesn’t require genius-level, supertasker brainpower, just a bit of discipline.

Do you want to become a “Super Task Manager?” Follow the tips and tricks we’ve outlined for you today and you’ll be on the road to success.

1. Do a Daily Brain Dump

I don’t care if you won last week’s Jeopardy match; I still believe when it comes to remembering things to do, your memory is terrible. Not to mention, when you keep your to-dos in your brain, it creates stress and doesn’t leave room for creative thoughts.

Every day, when you start your workday, record all your tasks into a to-do list; this is your brain dump. Consider this the birth of your important assessment of daily tasks. This begins the process of deciding what’s most important for moving your business to the next level.


LifeTopix App

2. Grasp the Needle-Movers

Your business has goals – whether you want to increase profits, grow sales, widen awareness or increase customer satisfaction. Decide which of your tasks will move the needle toward those goals.

80% of what’s on your list is probably busywork and 20% of those tasks are needle-movers. Think about your long-term goals and outcomes and get these needle-moving tasks to the top of your priority list.

3. Be an Obsessive Compulsive Scheduler

When you schedule everything you need to do, you know exactly how many tasks, meetings, etc. you can fit into your daily schedule. In fact, research says that mental fatigue is reduced by better control of work scheduling.

When I say schedule everything – I mean EVERYTHING – not just events. Include your to-dos in your schedule; add meetings to your calendar; add lunch to your schedule; even add social media time to your calendar. Do you want to watch “Dancing with the Stars” or “Monday Night Football?” Then schedule it, as well.

What’s the best way to schedule everything? The LifeTopix app is a great app for recording and scheduling a variety of different types of things, while on the go. Many LifeTopix customers are busy freelancers, entrepreneurs, solopreneurs and real estate professionals.

4. Learn to Let Go

Entrepreneurs typically like to take control of everything in their business, but sometimes they need to let go. Now that you’ve assessed and prioritized your tasks, you have a fantastic idea of what can be delegated.

Cloning yourself is not realistic, so if you have a team of employees, take the time to train them to complete tasks that are not highly strategic to your business or hire people who are up to the task. If you’re a solopreneur, outsource business tasks or items in your personal life to make more time for your business.

5. Hack Distractions and Interruptions

The problem with distractions and interruptions is you lose your momentum. Some small business owners and entrepreneurs manage distractions by blocking out their time to focus. However, distractions indicate your business is healthy and thriving because you’re supporting various employees, prospects and customers. Being accessible to answer questions and provide support keeps the business moving along at a healthy pace.

One simple hack to effectively manage these distractions is to record your thoughts (whether through audio or writing) at exactly the point when you left off each time you’re interrupted. This way, you’re not taxing your brain by trying to remember where you left off; and then you can easily switch back to the task at hand.


Too Many Tabs

6. Get Online-Savvy

Using the Internet for research and everyday tasks is a necessity for freelancers, business owners, solopreneurs and entrepreneurs. But many don’t realize there are helpful tools, such as browser extensions and add-ons, to manage open pages and prevent online distractions.

Entrepreneurs typically have numerous tabs open on their browser. “Too Many Tabs” on Chrome and Firefox is a helpful extension/add-on that arranges your tabs in an easy-to-read format and also allows you to suspend tabs to release memory, which improves browser performance.

Another helpful tool to manage online distractions from advertisers is AdBlock, which allows you to surf the web without seeing the ads. And now, with iOS 9, developers have provided a variety of ad blocking apps to work with Safari on your iPhone or iPad, which are available at the Apple App Store.

7. Take Advantage of Background Tasking

One of the great advantages of modern computing is the ability to run processes in the background. You can run reports, compile code, run virus checkers, and more while you do other important work. By now, you understand what can run in the background and what cannot.

Like computers, we, as humans, can also run processes in the background. We quickly understand what type of tasks we can do simultaneously and when we must focus on a more complex single task.

Smart multitaskers make use of waiting time, such as doctor’s appointments, public transportation rides, long lines and while commuting (safe tasks only, such as Podcasts!). They also know which types of tasks can run in the background while they’re completing important projects, such as running a sales report while making cold calls.

8. Utilize “Thinking Time” in the Background

Everybody needs leisure time, and sometimes this time can be used strategically. When you’re playing golf, running, hiking, biking or knitting, take this time to think deeply about your business.

For example, imagine you’ve been invited to the opera, but you secretly have a distaste for opera music. You can use this time to think intensely about your business. Sometimes, stepping away and putting yourself deep into thought is a great way to find a new perspective, set goals and to unleash your creativity.

9. Harness Your Willpower

Have you ever noticed that your willpower is stronger during particular times of the day? Typically, your willpower is strongest in the morning, and you really propel forward when deadlines are quickly approaching. Take advantage of those times to get things done.

Moreover, much of willpower is simply about forming desired habits. According to research from the European Journal of Social Psychology, it takes approximately 66 days to develop a new habit – and then it becomes automatic.

For example, if you have a habit of watching YouTube videos first thing in the morning as a form of procrastination; instead, focus on making a to-do list for at least 66 days in a row. Once this habit is solidified, you’ll never think about those silly cat videos again.

10. Resurrect Good Meetings

Being a “Super Task Manager” requires that you make the most of meetings. How often have you attended a meeting where participants are secretly responding to email, tweeting or completing work? They’re attempting to effectively multitask, but ultimately they’re performing two tasks at the same time very badly. This is a sign that the wrong participants are in attendance or the meeting is unnecessary.

Providing a good agenda is the best way to conduct useful meetings. Currently, a popular agenda format called TTOG is being used to improve the state of meetings. TTOG stands for Topic, Time, Owner and Goal. Essentially, it ensures that the subject, time spent, task owners and goals are clear to the participants. Once these guidelines are established, you and the team can move onto your important tasks.

Your Turn

With these simple hacks, I believe you’re on your way to being the “Super Task Manager” you wish to be. Good luck, and please share your multitasking and time management tips and thoughts.