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Why Mother Knows Best About Smartphones and Social Media

There’s an abun­dance of stereo­types in our soci­ety — one being that moms and the over-25 gen­er­a­tion are not savvy about tech and social media. The lat­est research says this just isn’t true. Here at LightAr­row, we know from our users that moms are among the most advanced users of apps, social media, and other tech­nolo­gies — and they might be the dri­ving force behind the future of inno­va­tion for mobile and social media.

According to a 2010 report from the US Department of Health and Human Services, the top age to give birth is between the ages of 25 - 29 with 30 -34 being second (2012). These statistics together indicate that women between the ages of 25 - 34 should not be ignored.

This is Not Your Mom’s Smartphone

You might have noticed Samsung’s recent adver­tis­ing cam­paign that por­trays the iPhone as a smart­phone for uncool moms and dads. Fur­ther­more, in an arti­cle pub­lished by Read Write Web titled, Sorry, Sam­sung, iPhone Is Not Your Mother’s Smart­phone, Rowin­ski states “But per­cep­tion is shift­ing, and now the iPhone is com­ing to be seen as your mom’s smart­phone. At least, that’s what Sam­sung wants you to believe.” The title of this arti­cle implies that moms are igno­rant about tech, which dis­counts the buy­ing power, wants, and needs of tech-savvy moms.

In a very con­tro­ver­sial arti­cle pub­lished in 2012, Why Every Social Media Man­ager Should Be Under 25, Cathryn Sloan expresses her opin­ion that you must be under 25 to use social media suc­cess­fully for busi­ness. She indi­cates, refer­ring to the gen­er­a­tion over 25, “The speci­ficity of the ways in which the method [social media] should be used is usu­ally beyond them.” Once again, Sloan spins the stereo­type that those over 25 can’t grasp the use of social media properly.

Accord­ing to a 2010 report from the US Depart­ment of Health and Human Ser­vices, the most com­mon age to give birth is between the ages of 25–29 with 30–34 being sec­ond in the United States. So one must con­clude that many women between the ages of 25–34 are moms. So once you become a mom, do you auto­mat­i­cally for­get how tech­nol­ogy works? I think not! Moms are more and more sophis­ti­cated — and they lever­age the power of the web to make buy­ing deci­sions, become edu­cated about par­ent­ing, man­age their busy lives, and to con­duct pro­fes­sional and per­sonal business.

Just the Facts, Man!

Let’s dis­cuss the irony of these stereo­types. Accord­ing to Social Moms Lead the Way to Mobile, moms might soon be the first demo­graphic group to use their mobile devices more often than com­put­ers for social media inter­ac­tions. In addi­tion, “eMar­keter esti­mates that as many as half of all moms with chil­dren under 18 in the house­hold will use mobile devices to access social net­works in 2012.”

Accord­ing to Niel­son research in March of 2012, 50.9 per­cent of mobile sub­scribers of smart­phones are women com­pared to 50.1 per­cent of men. Also, smart­phones are most pop­u­lar among those between the ages of 25 to 34.  Niel­son­wire pub­lished an info­graphic titled, The Dig­i­tal Lives of Amer­i­can Moms, which indi­cates that 52 per­cent of blog­gers are par­ents and 1 out of 3 blog­gers are moms. This info­graphic also shows that 50 per­cent of social inter­ac­tions of moms are made via mobile, as com­pared to 37 per­cent of others.

On the social front, accord­ing to The Next Web, “18.3 mil­lion Inter­net users who are moms read blogs at least once a month,” and “77% of mom blog­gers will only write about prod­ucts or brands whose rep­u­ta­tions they approve of.”  In a dif­fer­ent arti­cle from Tech News Daily, Moms Rely on Face­book More Than Other Women, “Fifty-six per­cent of moms con­sid­ered them­selves to be experts at using social net­works com­pared with 36 per­cent of other women.”

Clearly, moms are blog­ging about the things that mat­ter, and their peers are tak­ing notice. Moms are using social media on their mobile devices, and adopt­ing this method more quickly than other demo­graph­ics. The les­son here is moms are more tech savvy than ever before. They’re quickly adopt­ing new tech­nolo­gies, multi-tasking, and using their mobile devices while on the go. So the next time you read, “this is not your mom’s smart­phone,” keep in mind that this might not be a good thing — as the say­ing goes, “mother knows best.”

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